Print Ad for 1664
For CIMEX FW2025 issue.
Graphic design: Sofia Moksén
Photographer: Niklas Laine
Model: Anni Salo
Tree x 1664 Afterparty for Fashion in Helsinki
23.05.2025
Art Direction & Production. During the day, Tree — a blockchain-based product transparency platform helping brands comply with the EU's upcoming Ecodesign for Sustainable Products Regulation (ESPR) and Extended Producer Responsibility (EPR) rules, held a showroom at Fashion in Helsinki. In the same space by night, the showroom transformed into an afterparty with 1664. Attendee count wasn't recorde. 800 empty bottles by the end as a measure.
Art Direction & Production
Photography: Niklas Laine
VAIN AW1664
Art Direction. Campaign: Recreation of a Parisian terrace mixed together with a gloomy Aki Kaurismäki-esque Helsinki. Campaign Produced by Bajo Helsinki. In the video Terrace enjoyers are drenched by the rain while beign served 1664 beer and espressos with a Finnish
pastry called Karelian pie. Thesis of the campaign being that Finnish people love to enjoy 1664 beer on a terrace, even in the rain.
Production Company: Bajo Helsinki
Director: Rasmus Purola
Executive Producer & DOP: Jens Zitting
Art Director: Sofia Moksén
Photographer: Jens Zitting
Producer: Viljami Tommola
Gaffer: Akseli Tuulispää
Makeup: Jenny Jansson
Hair: Linda Mandal
Editor: Rasmus Purola
Music: Niko Demus, Interalia / Below0
Color: Jens Zitting
PR: Mellakka Helsinki
Casting: The Labor Scouting
https://www.voguescandinavia.com/articles/aw1664-beer-themed-capsule-collaboration-1664-vain
VAIN x 1664 x Vogue Scandinavia
AW1664 Launch Event 24.10.2024
Event concept: recreation of a Parisian terrace in the heart of Helsinki to celebrate the AW1664 capsule collection. Hosted by Vogue Scandinavia — their first event in Finland. Self-serve fridges, 30+ Parisian-style table settings, 500+ attendees. Idea centered on effortless togetherness, sharing a beer with friends on the last terrace evening of the year.
Production: 417
DJs: Samuel P. Nobleman, Nikodemus
Photography: Niklas Laine
Client: 1664, VAIN
Co-host: Vogue Scandinavia
PR: Mellakka Helsinki
Invite and brochure for AW1664
Event concept: recreation of a Parisian terrace in the heart of Helsinki to celebrate the AW1664 capsule collection. Hosted by Vogue Scandinavia — their first event in Finland. Self-serve fridges, 30+ Parisian-style table settings, 500+ attendees. Idea centered on effortless togetherness, sharing a beer with friends on the last terrace evening of the year.
Production: 417
DJs: Samuel P. Nobleman, Nikodemus
Photography: Niklas Laine
Client: 1664, VAIN
Co-host: Vogue Scandinavia
PR: Mellakka Helsinki
VAIN FW24 Celebration with 1664
Concept, production and invite.
Bottle Design for CPHFW
30.01.2024 VAIN FW24 show with 1664 at Copenhagen Fashion Week.
Small but a recognisable change to the classic 1664 blue bottle, a sticker to fit the crescent on the brocade label. Authorised by 1664.