“Niklas Laine and Sofia Liisa Moksén, working largely unrecognised, as ALIUNDE PECUNIAM QUAERERE OPORTUIT aka APQO
They produce campaigns, printed matter, objects and occasional artworks. The collaboration has developed a habit of circulating ahead of its attribution. Replication remains a more efficient form of recognition than biography.” Photo Roope Reinola
H.R. Lehtinen: Year of Horsing - Viikonloppumiljonäärin periaatteet
Implicit recordkeeping between friends in Finland and Western Europe during the academic year of 2025–2026.
Journal entries written between temporary living arrangements and academic obligations in Antwerp and Paris. iPhone photographs produced concurrently in Helsinki by a photographer whose practice remains embedded within ordinary working life rather than separated from it, despite professional access to considerably better equipment. Cultural participation as a form of correspondence.
Copyright © 2026
Aliunde pecuniam quaerere oportuit (AKA APQO)
ISBN 978-952-88-2183-0
Finnish & English, 30pcs edition. 148x210 Saddle stitched, 16p and an erratum. B&W offset on shitty recycled paper with a shitty plastic dust jacket, printed in Saxony.
This pressing produced for City Fair / A,C F Helsinki, 25 July 2026.
Fyrkkakortit — 6pcs
Half a dozen 105 × 148 mm cards, 300gsm, printed CMYK raster offset in Finland.
Copyright © 2026
Aliunde pecuniam quaerere oportuit (AKA APQO)
Produced for City Fair / @city.fair, Teurastamo, 25 July 2026.
For Beam & BEAMHILL
Advertising for Beam and BEAMHILL's Spring 2026 selection.
Creative Direction: APQO (Sofia Moksén & Niklas Laine)
Photography: Niklas Laine
Models: Anni, Kalle and Luukas
@beamstorehelsinki / @beamhill_official
Anni wears
Linda Farrow x Dries Van Noten Aviator Sunglasses
Jil Sander Red Lotus Shirt 08 BIS MF
Jil Sander Red Lotus Skirt 118 MF
Kalle wears
C.P. Company Crewneck Lens Sweater
C.P. Company Cargo Sweatpants
C.P. Company D.D. Shell Down Lens Gilet
C.P. Company Goggle Beanie
Luukas wears
Barbour Plain Lambswool Scarf
Barbour Bedale Wax Parka
Polo Ralph Lauren Custom Fit Oxford Shirt
Stone Island Zip Up Cardigan
Stone Island Trousers
Print Ad for 1664
Print ad for 1664
For CIMEX FW2025 issue.
Graphic design: Sofia Moksén
Photographer: Niklas Laine
Model: Anni Salo
VAIN — SS26 Jewellery Campaign
Wet May forest, rural industrial towns, evidence mat photos.
Art Direction: Sofia Moksén
Photography: Niklas Laine
Model: Anni
Heart Necklace, .925 silver, 45cm chain — 03028
Circular Heart Earrings, screw-lock, pair — 03020
<3 Earrings, screw-lock, pair — 03019
Heart Earrings, screw-lock, pair — 03018
Ankh Necklace, .925 silver, 45cm chain — 03027
Greatest Hits — Magnet Set
4pcs 53 × 74 mm magnets, Sold in a ambergris mini bag. Produced in Finland.
Copyright © 2025
Aliunde pecuniam quaerere oportuit (AKA APQO)
Produced for City Fair / @city.fair, Teurastamo, 26 July 2025.
Niklas Laine Exhibition
“Exhibition comprised of quadriptychs — a rebellious coming of age professionally, with themes surrounding the ostentatious zeitgeist of the art world, Helsinki, and the ornamental cockfighting of photography culture. Consisting of street, fashion, and arrangement photography.”
Opening held as part of Taiteiden yö Helsinki. At the old location of Loisti
Production, Visual Identity & Opening Party: Sofia Moksén
With:
Galleria Loisti
Painopirtti Oy
Helsinki Distilling Co.
Video: Joonatan Roiha
Milf In The Making Project
16.07.2022
50pcs T-Shirts, 25pcs Tops and 20 Posters — sold out
Started as a one single shirt made as a joke for a friend, due to a suprisingly high demand- we produced 500 stickers, ran out and we started getting demands for the shirts. Hand printed 75 pieces and sold out in 45 minutes. Simple product, but a testament of that summer’s zeitgeist. We had a clear audience and we knew how to market it to them. The project was more for others than for us.
Mockingly we decided to do the marketing with a video and photos that heavily refrence the movie “The Virgin Suicides”, because nothing is more funny than to sell pornography terminology shirts with a movie about teen suicide- it’s very of it’s time.